Sussex Business Women Award finalistABOUT MI ELFVERSON

Hi, I’m Mi. I´m the founder of The Vlog Academy and my heart project is this, EYE STORM; an online visibility platform for passionate business women who want to increase their online presence and be seen as experts in their field.

After 25 years of freelancing in high-end film, TV and photography, I set up my own business, The Vlog Academy. I’m now supporting thousands of people to get more confident in front of the camera and build up their online presence, reach a larger audience and connect on a deeper level with their viewer.

There’s nothing more fulfilling than working with real people who are passionate about what they do. I’ve been brave enough to set up my own, now successful, business. I know how scary it can be, how overwhelming and tiring it can be to run your own show, and how incredibly rewarding it is when things start to flow. I’m here to share my experience and give you all the advice I can.

EYE STORM is all about supporting other women at the beginning of their journey, or in the middle, when they feel stuck or nervous, or at any point when they are ready for the big shift or change.

I support you to find the confidence and a route to stand out as the go-to expert in your field.

I hope to see you within EYE STORM so we can start stepping up your visibility!

Much love,





Many of the portraits of me have been taken by the wonderful photographer Emma Guttridge – as it’s hard to do myself.